It’s great news, you are down to the last few and close to winning a contract but the prospect of making a sales presentation can be daunting for non-sales people!
Often, due to lack of experience, those who will be presenting feel it’s not something they can tackle with confidence. Well, don’t worry!
The important thing to remember is that in most cases, the panel who will be marking your presentation want to hear from the people who will be actually delivering the products or service rather than receive a super-slick sales pitch from the sales department ie they want to see who they will be dealing with on a daily basis in order to assess their abilities, knowledge and experience. This helps the panel gain confidence that you will deliver a good service.
We’ve worked with many businesses where the directors and managers either lack experience and/or confidence in sales presentations; we’ve followed the steps shown in Shortlist Tender Presentations – Top Tips and focussed on showing the panel how the team will meet their needs. The results have been that they’ve beaten the bigger firms (and their their highly polished presentations) and won the tender or contract!
So when presenting, remember the panel will be looking to see if you can deliver, not how good a sales person you are.
Tags: Negotiating, Planning for Tenders, Public Sector Tenders, Responding to Tenders, Sales Presentations, Sales Techniques, Shortlist Presentations, Tender Presentations, Tendering, Tenders & Tendering, Top Tendering Tips